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The La Jolla Open Aire Market is different than other farmers markets in that all proceeds benefit La Jolla Elementary (LJES), a public school. The proceeds from the market fund various initiatives enjoyed by all children at LJES, including school improvements and programs such as art, music, library, technology and additional classroom teachers to lower class sizes.
The market was started by former La Jolla Elementary School mom and La Jolla community supporter, Sherry Ahern. In 1996, Sherry had two children enrolled at LJES and was on the Friends of La Jolla Elementary, Inc. Board, the school’s non profit education foundation. The original motivation for the market was to help fund a library and librarian. At the time, the school’s “library” consisted only of a small collection of books in the back of the auditorium.
With help and support from San Diego Unified School District, local community groups, the Friends Board and Board President at the time Sarah Agler, the vision became a reality two years later. The first market was held on October 25, 1998 with 14 farmers and one artisan. The market has continued to grow and in addition to helping the children, the market has become a vibrant weekly community event and gathering place for the entire La Jolla community with over 120 vendors every Sunday, 25 years and counting….
The market would not be possible without the amazing support of the district and Friends of LJES foundation volunteers.
So thank you for supporting our market, and supporting our kids!
Love, The Children of La Jolla Elementary
Get Fresh
Please enter from the south end of Girard Avenue at Genter Street or from the north end of Girard Avenue near Pearl Street. There is no through traffic for vehicles from 6:00am-3:00 pm on Sundays through December 2024, as we temporarily set up along Girard Avenue during the final phase of construction on the La Jolla Elementary School campus..
If you need assistance bringing your purchases to your car, please visit the bright green information booth, located on the west side of Girard Avenue, and a market team member would be happy to assist you!
If you are a vendor interested in joining our market, please send a detailed email including pictures of your products and a link to your website and Instagram page to manager@lajollamarket.org. We look forward to hearing from you and learning more about your business.
Mailing Address: La Jolla Open Aire Market 7337 Girard Avenue La Jolla, CA 92037president@friendsofljes.org copresident@friendsofljes.org
